Social media - strength in numbers
Friday, 9 September 2011 by Hugh Jordan
The Egyptian Twitter Revolution?
Much has been written about social media’s role in the Arab spring. Few but the most hardline technodeterminists genuinely believe the existence of Twitter, Facebook and the like are solely responsible for the mass uprisings.
However, a view persists that these tools played a fundamental role. Several news sources, the BBC and Committee for the Protection of Journalists (CPJ) among them, proclaimed social media’s impact in Tunisia’s so-called Jasmine revolution.
Let’s look at a couple of facts:
- Twitter activity abou the Jasmine uprising peaked on 15th January 2011 - the day after Ben Ali was deposed and a full three weeks after the protests began. The peak broadly correlates with Western Media’s interest in the Tunisian uprising. Stats here.
- The Sidibouzid hashtag that CPJ flags up as being critical in the revolution was only created on 27th December 2010, ten days after Mohammed Bouazizi set fire to himself and the day the protests reached the capital, Tunis.
Both these facts suggest there was no Twitter revolution in Tunisia. It was utilised primarily as a broadcast medium for westerners to follow events.
But what about Facebook?
This is rather more difficult to assess as Facebook does not make its data public. Tangential evidence suggests Facebook did play a significant part.
In 2008 there was another uprising in Tunisia in the mining town of Gafsa. Causes were similar - lack of employment and frustration at the corrupt regime. With an election pending Ben Ali took no chances, shutting down Facebook and sending in his forces. And the strategy worked. Ben Ali crushed the uprising and went on to win the election.
So what was the key difference?
In 2008 there were 28,000 Facebook users in Tunisia; in 2010 the were 2 million. By shutting down Facebook in 2010 Ben Ali risked politicising a fifth of his population, many of whom may have been apolitical to that point. However, by allowing users to post emotive videos, share links and formulate strategy online he allowed what he sought to avoid; apolitical citizens being politicised.
The sheer volume of Facebook users put Ben Ali in an impossible position. And this may indeed be social media’s strength - its latent potentiality. The vast majority of content being passed around on social media is in no way political but the dense interconnectivity of social media facilitates means messages can and do spread quickly if the offline environment creates the appetite for protest.
David Cameron’s call to ban social media during riots fell into the same trap. Such a move would irritate people who previously had no reason to protest, likely swelling the numbers involved in any uprising. In this sense, social media’s stength may well be in its numbers.

Our friends in the US from United Students Against Sweatshops (USAS) have begun a new campaign demanding the infamous worker right abuser Nike ‘Just Pay It’. Nike currently owe 1,800 workers $2.2 million in severance payments and without jobs these workers are in need of food and money. 







